Menu

About

My Profile

I’m King Frost, A UX Designer & Problem Solver

As an experienced UX lead with a passion for problem-solving, I bring a strong blend of design and technical expertise ideal for a UX role. My leadership in UX for high-profile projects, such as Entergy’s transformer management tool and Outage Management System, has honed my skills in collaborating with leadership, documenting requirements, and developing technical specifications. I have extensive experience managing development and release cycles, working with large data sets, creating visualizations, and building systems for the IMF. I excel at gathering requirements, developing technical documentation, and tracing business cases to implementation.

I prioritize requirements based on business value, cost, and time, ensuring optimized backlogs to meet release targets. Skilled in Jira, I manage projects through the entire product lifecycle—from discovery to QA—ensuring effective communication and team velocity. Fluent in English, Spanish, and conversational in French, I work well with diverse teams and align product roadmaps with company objectives. In addition, as a leader of worship performances at my church, I understand the importance of collaboration, consensus-building, and delivering high-quality results on time. My collaborative approach and leadership experience position me to contribute to your team’s success and innovation.

Facebook Twitter Youtube Instagram
Hire Me
Download CV

Education

01.
Leadership in AI & Analytics (enrolled)
Wharton Business School
02.
BA - Computer Information Systems & International Business
University of Louisville, Louisville KY
03.
Courses:
 Accelerated Spanish studied at Benito Juarez in Oaxaca, Mexico
04.
International Business
University of Montpellier in Montpellier, France
05.
Computer Human Interaction, Psychology:
University of Montpellier in Montpellier, France

Expert knowledge with

UX & UI Design
HTML & CSS3
JAVA
Angular JS 17
D3 JS
JQuery
Unity

Skills

Additional Skills in

Project Management
Business Development
Strategic Planning/Analysis
Agile Methodologies
Solutions Architecture
IT Management
Report & Documentation
Policy & Procedure
Training & Development
Organizational Structuring
Problem Solving
DaDesignta Modeling
Performance Metrics
Project Lifecycles
Customer Service
Team Leadership
UI/UX Design Focus
Office 365
SharePoint
ServiceNow

Additional Skills in

Sketches Persona Creation
User Testing
Usability Protocols
Wireframes
Prototyping
Research methods
Information Architecture

Expert with softwares

1
2
3
4
5
6
7
8
9
10
11

Experience

Automated Thinking Operating Machine - ATOM AI Engineer
04/2020 – Present

Lead the design of intuitive interfaces for an AI-driven platform, collaborating with cross-functional teams to simplify complex data insights and improve user engagement. Conduct user research and testing to refine AI features, designing dashboards and predictive tools that make data actionable, visible in context and improve customer satisfaction.

Read MoreShow Less
Entergy UX Lead
04/2022 – Present

Lead multiple teams as a UX lead at Entergy, overseeing the enhancement of customer-facing applications, including the transformers failure application.Prioritize customer-centric design by understanding and tailoring the applications to meet the Prioritize customer-centric design by understanding

Read MoreShow Less
Nextera Energy UX Lead
07/2021 - 03/2022

Led the design of an Outage Management System (OMS) for NextEra Energy, contributing to the enhancement of grid reliability and outage response efficiency.Conducted comprehensive user research and stakeholder interviews to understand the specific needs and pain points of energy operators and field 

Read MoreShow Less
CVS Corp Sr. Product Designer
01/2020 – 06/2021

Spearheaded a transformative initiative to enhance internal systems, including the Formulary Management tool, CycleFill, and PredictiveFill, resulting in heightened productivity and increased customer satisfaction.Streamlined workflows and reduced manual steps, incorporating heuristic evaluations for 

Read MoreShow Less
International Monetary Fund Solution Architect
06/2018 - 12/2019

Designed and implemented a digital workspace and document management system (DMS), enhancing collaboration and information sharing across teams while improving document organization and retrieval efficiency.Organized requirements-defining workshops and executive strategy meetings, ensuring 

Read MoreShow Less
Rockfish Digital Sr. UX Architect
08/2017 - 01/2018

Led the design of Ford.com’s buying flow, focusing on a seamless and user-friendly experience.Integrated AutoFi credit application tool into the buying process, simplifying financing for Ford vehicle purchasers.Applied user-centric design methodologies, including research, usability testing, and a heuristic

Read MoreShow Less
See More

Additional Experience

User Experience Designer (Remote), Bizfundi (02/2016 - 09/2017)

Tool connecting SMEs to financing in Tanzania. USAID Design tool: Bootstrap, Figma

User Experience Designer, Spectrum Mobile App (04/2015 - 01/2016)

Mobile Online
Account Manager 
Spectrum Communications
Design Tool: Axure, Figma

User Experience Designer, Gummi App (04/2014 - 02/2015)

Social networking app |
Start Up
Design Tool:
UXPIN

User Experience Designer, Big Ben’s Online Ordering System (08/2013 - 02/2014)

E-commerce Website | Big Ben’s
D&M Restaurant
Design Tool: Bootstrap

User Experience Designer, Path Finder Pilot (10/2012 - 07/2013)

An educational-game created
in Java | Kentucky Community
and Technical College System
Design Tool: Adobe Creative
Suite

User Experience Designer, Lotto Tree (01/2011 - 09/2012)

Mobile lottery social network
| Kentucky State Lottery
Design Tool: JustInMind

User Experience Designer, Lotto Tree (01/2008 - 09/2011)

Web Development Agency |
Designer firm United
Design Tool: Photoshop

LANGUAGES

ENGLISH – Fluent
SPANISH – Fluent

Personal Awards

Personal Awards Throughout my career, I’ve been recognized for my dedication to excellence and innovation in design and leadership. These awards highlight my commitment to creating impactful solutions and delivering results that matter. Each recognition represents a milestone in my journey, reflecting both personal and team achievements. I’m proud to have contributed to projects that have made a difference and look forward to continuing to push the boundaries of what’s possible.

2020
  • Beyond Excellence Award
  • Champion of the month
2021
  • Champion of the month 3x
2022
  • Gems Innovator Award
2023
  • GEMS Impact Community Award
2024
  • Leadership Recognition Award

Clients

I'm Available for Freelance

I’m available for both short-term and long-term freelance work to help elevate your projects. Let’s connect to discuss how I can support your goals.

Contact Us
Scroll to Top

Field studies

Definition

Observing users in their natural environment to understand real-life interactions with a product or service.

When to Use

Conduct field studies to observe users in their real environment to capture authentic behaviors.

How to Perform

1. Define goals and decide on the context to study.
2. Prepare observation guidelines.
3. Observe and take notes without interrupting.
4. Analyze data for insights.

Template Sources

Nielsen Norman Group and UX Design Institute provide downloadable field study templates.
Forgot Password?

Customer feedback

Definition

Collecting feedback directly from users about their experience with your product.

When to Use

Use customer feedback to understand user satisfaction and identify areas needing improvement.

How to Perform

1. Use surveys, reviews, or customer service channels to gather feedback.
2. Analyze feedback for recurring themes.
3. Make design adjustments based on user suggestions.

Template Sources

Intercom, Qualtrics, and Zendesk can help collect customer feedback.
Forgot Password?

Desirability studies

Definition

Testing that focuses on the emotional appeal of a design to determine how desirable users find it.

When to Use

Use desirability studies to ensure your design evokes the desired emotional response.

How to Perform

1. Present users with the design.
2. Ask for feedback on aesthetics, appeal, and preferences.
3. Use results to improve the design’s emotional resonance.

Template Sources

Tools like UsabilityHub and Qualtrics can be used for desirability studies.
Forgot Password?

Session recording

Definition

Recording user sessions to observe behaviors and understand where they encounter issues.

When to Use

Use session recordings to gather qualitative insights on user interactions.

How to Perform

1. Use software to record interactions on the screen.
2. Review recordings for insights on usability issues.
3. Use findings to improve problem areas in the design.

Template Sources

Hotjar, FullStory, and Smartlook offer session recording tools.
Forgot Password?

Analytics reviews

Definition

Analyzing website or app analytics data to understand user behavior and make informed design decisions.

When to Use

Use analytics reviews for data-driven insights into user behavior.

How to Perform

1. Review metrics (e.g., bounce rate, time on page).
2. Identify trends and areas needing improvement.
3. Apply insights to refine design or content.

Template Sources

Google Analytics, Mixpanel, and Heap Analytics provide robust tracking and analysis tools.
Forgot Password?

Click tracking

Definition

Recording where users click within a webpage or app to see which elements attract attention.

When to Use

Use click tracking to identify popular and underutilized areas in your interface.

How to Perform

1. Install click-tracking software.
2. Collect data on click patterns and frequency.
3. Use insights to improve layout and interaction design.

Template Sources

Crazy Egg, Hotjar, and FullStory offer click-tracking features.
Forgot Password?

Eye tracking

Definition

A technique that measures where users look on a screen to understand attention and visual focus.

When to Use

Use eye tracking to optimize layouts and visual hierarchy.

How to Perform

1. Use eye-tracking software or hardware to track users’ gaze.
2. Analyze heatmaps to see where users focus most.
3. Make design changes to emphasize key areas.

Template Sources

Tobii, Lookback, and Gaze Recorder support eye-tracking tests.
Forgot Password?

A/B testing

Definition

A method that compares two versions of a design to see which performs better.

When to Use

Use A/B testing to test small changes and choose the most effective design option.

How to Perform

1. Create two versions of a design element (A and B).
2. Randomly assign users to each version.
3. Measure performance metrics (e.g., clicks, conversions) to determine the winner.

Template Sources

Optimizely, Google Optimize, and Adobe Target provide A/B testing tools.
Forgot Password?

Surveys

Definition

A set of questions sent to users to gather quantitative and qualitative data about their experience and preferences.

When to Use

Use surveys to gather feedback from a larger audience about user needs, preferences, or pain points.

How to Perform

1. Draft concise, clear questions aligned with your goals.
2. Distribute the survey to target users.
3. Analyze responses for trends and actionable insights.

Template Sources

Google Forms, Typeform, and SurveyMonkey offer survey templates.
Forgot Password?

Usability Benchmarking

Definition

Setting measurable usability standards to compare a product’s performance over time or against similar products.

When to Use

Use usability benchmarking to evaluate progress in improving user experience.

How to Perform

1. Define metrics (e.g., task completion rate, time on task).
2. Conduct initial tests to set baseline data.
3. Use benchmarks to track improvements over time or against competitors.

Template Sources

Tools like Google Analytics, Crazy Egg, and Hotjar can assist in gathering benchmarking data.
Forgot Password?

Cognitive walkthrough

Definition

A usability evaluation where designers or experts walk through tasks to anticipate potential user challenges and errors.

When to Use

Use cognitive walkthroughs early in the design process to identify usability issues before user testing.

How to Perform

1. Define tasks from a new user’s perspective.
2. Step through each task, considering how easily a user could understand it.
3. Identify areas of confusion or obstacles and note suggestions for improvement.

Template Sources

UX tools like Lucidchart and Figma can help structure task flows for cognitive walkthroughs.
Forgot Password?

Unmoderated testing

Definition

Testing without a facilitator, where users complete tasks independently.

When to Use

Use unmoderated testing to reach a larger audience remotely.

How to Perform

1. Set up tasks and questions for users.
2. Let users complete tasks without guidance.
3. Analyze data to improve UX.

Template Sources

Maze, UserZoom, and UserTesting support unmoderated testing.
Forgot Password?

Participatory design

Definition

Involving users directly in the design process.

When to Use

Use participatory design for user-centered solutions.

How to Perform

1. Include users in brainstorming or prototyping.
2. Gather ideas and feedback firsthand.
3. Refine design based on user input.

Template Sources

Miro and Figma for collaborative workshops.
Forgot Password?

Heuristic evaluation

Definition

An expert review of a product’s usability based on predefined heuristics.

When to Use

Use heuristic evaluations to identify usability issues in a structured way.

How to Perform

1. Define heuristics (e.g., Nielsen’s 10 usability heuristics).
2. Evaluate the design for compliance.
3. Document issues for improvement.

Template Sources

Nielsen Norman Group provides guidelines on heuristics.
Forgot Password?

Moderated testing

Definition

Testing with a facilitator present to guide users through tasks.

When to Use

Use moderated testing for in-depth feedback with direct user interaction.

How to Perform

1. Prepare tasks and questions.
2. Guide users and observe their interactions.
3. Collect detailed feedback for improvement.

Template Sources

Lookback, UserTesting, and Zoom for remote moderated sessions.
Forgot Password?

Paper prototypes

Definition

Basic, low-fidelity sketches used to test concepts quickly.

When to Use

Use early in the design process for rapid testing and feedback.

How to Perform

1. Sketch screens on paper.
2. Have users “navigate” the paper prototype.
3. Note feedback and refine.

Template Sources

No software needed—only pen and paper.
Forgot Password?

Guerilla testing

Definition

Quick, informal testing conducted in public spaces.

When to Use

Use guerilla testing for quick feedback with minimal setup.

How to Perform

1. Approach people and ask them to complete a task.
2. Observe and take notes on behavior.
3. Use feedback to make rapid adjustments.

Template Sources

Any prototype tool (Figma, Adobe XD) can be used for guerilla testing.
Forgot Password?

5-Second test

Definition

A quick test to capture users’ first impressions of a design.

When to Use

Use early in design to ensure key messages are clear.

How to Perform

1. Show the design for 5 seconds.
2. Ask users what they remember or thought about it.
3. Use feedback to evaluate clarity.

Template Sources

UsabilityHub and Lookback have 5-second test features.
Forgot Password?

First click test

Definition

A usability test to see where users click first when trying to complete a task.

When to Use

Use to evaluate the intuitiveness of the design's clickable elements.

How to Perform

1. Present users with a screen or layout.
2. Ask them to complete a task.
3. Track the first click to determine usability.

Template Sources

UsabilityHub and Maze support first click testing.
Forgot Password?

Wizard of oz

Definition

A method where a human secretly simulates the product’s functionality to test it with users.

When to Use

Use for testing complex ideas before building backend systems.

How to Perform

1. Define the tasks and functionality.
2. Use a human “operator” to simulate responses.
3. Gather insights without building complex tech.

Template Sources

Can be facilitated with basic prototyping tools like Figma and Miro.
Forgot Password?

Service blueprint

Definition

A visual map that outlines the full process of service delivery, both user-facing and behind-the-scenes.

When to Use

Use service blueprints to design or optimize complex, service-based experiences.

How to Perform

1. Define user actions and touchpoints.
2. Map supporting activities and systems.
3. Identify opportunities to improve service.

Template Sources

Miro, UXPressia, and Lucidchart offer templates for service blueprints.
Forgot Password?

Concept testing

Definition

Testing early-stage ideas or concepts to get user feedback before investing in development.

When to Use

Use concept testing before committing to new ideas to ensure they resonate with users.

How to Perform

1. Present users with the concept.
2. Gather feedback on feasibility and value.
3. Refine based on insights.

Template Sources

UsabilityHub and Google Forms for simple concept testing surveys.
Forgot Password?

Cognitive map

Definition

A mental model that visualizes how users understand and relate concepts within a system.

When to Use

Use cognitive maps to design information architecture that aligns with user expectations.

How to Perform

1. Identify related concepts and tasks.
2. Map connections based on user mental models.
3. Use to align your design with users’ understanding.

Template Sources

Miro, Lucidchart, and Coggle offer templates for cognitive mapping.
Forgot Password?

Scenario map

Definition

A map that outlines hypothetical user situations and their paths to achieving goals.

When to Use

Use scenario maps during ideation to visualize how users might interact with your product.

How to Perform

1. Define a user scenario and goal.
2. Map steps and interactions to reach the goal.
3. Use it to refine paths and highlight improvements.

Template Sources

Miro, Mural, and Figma support scenario mapping.
Forgot Password?

User journey

Definition

A visual representation of the user’s experience across different stages of interaction.

When to Use

Use a user journey map to understand and improve the overall experience.

How to Perform

1. Define key stages from awareness to post-use.
2. Outline user actions, feelings, and pain points.
3. Identify areas to improve or optimize.

Template Sources

UXPressia, Miro, and Adobe XD offer user journey templates.
Forgot Password?

Card sorting

Definition

A technique where users organize items into categories that make sense to them.

When to Use

Use card sorting to inform information architecture decisions.

How to Perform

1. Create a list of content or features.
2. Have users group items and label categories.
3. Use insights to structure your site or app.

Template Sources

Optimal Workshop and UXPressia provide card sorting templates.
Forgot Password?

Tree testing

Definition

A usability technique to evaluate how well users can find information within a website’s hierarchy.

When to Use

Use tree testing when designing or validating site navigation.

How to Perform

1. Present users with a simplified menu structure.
2. Give them tasks to locate specific items.
3. Analyze success rates and adjust structure as needed.

Template Sources

Optimal Workshop and Maze offer tools for tree testing.
Forgot Password?

User flows

Definition

A diagram that shows the steps users take to complete a task in a product.

When to Use

Use user flows during the design phase to visualize and optimize paths.

How to Perform

1. Identify the starting point and end goal.
2. Map out each step and decision point along the way.
3. Use it to streamline user paths and remove obstacles.

Template Sources

Figma, Adobe XD, and Lucidchart have templates for user flows.
Forgot Password?

Mind map

Definition

A visual tool that organizes ideas and concepts around a central topic.

When to Use

Use mind maps during brainstorming sessions to organize thoughts and ideas.

How to Perform

1. Start with a main idea in the center.
2. Branch out related ideas and subtopics.
3. Use it to explore all related aspects of a concept.

Template Sources

Miro, Lucidchart, and MindMeister offer mind-mapping templates.
Forgot Password?

Customer journey map

Definition

A visualization of the user’s journey through each stage of interaction with the product.

When to Use

Use journey maps to outline the user’s interactions, emotions, and pain points across the journey.

How to Perform

1. Define the key stages and touchpoints.
2. Outline user goals, actions, and emotions at each stage.
3. Identify pain points to improve.

Template Sources

UXPressia, Miro, and Adobe XD offer journey mapping templates.
Forgot Password?

Problem statement

Definition

A clear definition of the problem being solved.

When to Use

Use a problem statement to clarify the main challenge your design aims to address.

How to Perform

1. Identify the user, need, and problem.
2. Craft a statement that outlines the core issue.
3. Use the problem statement as a focal point.

Template Sources

Design Thinking and IDEO websites provide templates for crafting problem statements.
Forgot Password?

Assumption map

Definition

A tool to organize and prioritize assumptions that need validation.

When to Use

Use assumption maps to prioritize assumptions that need validation.

How to Perform

1. List assumptions about users and product success.
2. Map assumptions on a grid of importance and certainty.
3. Test high-impact, uncertain assumptions first.

Template Sources

Miro and UXPin have assumption mapping templates.
Forgot Password?

Experience map

Definition

A visual that outlines the end-to-end user journey and touchpoints.

When to Use

Use experience maps to visualize the user journey and touchpoints across a product.

How to Perform

1. Identify all touchpoints from start to finish.
2. Map emotions and actions for each stage.
3. Analyze for opportunities to improve experience.

Template Sources

Smaply, UXPressia, and Miro offer experience map templates.
Forgot Password?

POV statement

Definition

A focused statement articulating the user’s problem.

When to Use

Create POV statements to distill a user’s core problem and need into a focused insight.

How to Perform

1. Define the user, need, and insight.
2. Create a statement: “User needs a way to… because…”
3. Use it to guide ideation.

Template Sources

IDEO and Stanford d.school provide POV statement frameworks.
Forgot Password?

Empathy map

Definition

A visual tool to understand user emotions, thoughts, and needs.

When to Use

Use empathy maps to capture users’ thoughts, feelings, and behaviors.

How to Perform

1. Draw a map with sections: Think, Feel, Say, Do.
2. Populate each section with insights about users.
3. Use it to design with empathy.

Template Sources

Miro, Mural, and UXPressia have empathy map templates.
Forgot Password?

Task analysis

Definition

Breaking down tasks to understand user actions and goals.

When to Use

Conduct task analysis when you need to understand specific actions users take to accomplish goals.

How to Perform

1. Identify key tasks users perform.
2. Break tasks down into individual steps.
3. Analyze steps for usability improvements.

Template Sources

Nielsen Norman Group and Lucidchart offer task analysis templates.
Forgot Password?

Storyboards

Definition

Visual narratives showing a user’s journey through a product.

When to Use

Use storyboards to visually map out the user’s journey through a product.

How to Perform

1. Define key moments in the user journey.
2. Create a series of images representing each step.
3. Use the storyboard to visualize and improve user flow.

Template Sources

Canva and Adobe XD provide storyboard templates.
Forgot Password?

Affinity map

Definition

Grouping research findings into categories to identify themes.

When to Use

Use affinity mapping to organize data and identify patterns after user research.

How to Perform

1. Gather research notes.
2. Cluster related ideas into groups.
3. Label groups with themes to identify patterns.

Template Sources

Miro and Mural have templates specifically for affinity mapping exercises.
Forgot Password?

User stories

Definition

Short statements from the user’s perspective describing a need or task.

When to Use

Use user stories to outline user needs from a development perspective, especially in agile projects.

How to Perform

1. Identify a user need or task.
2. Write a user story using “As a [user], I want to [do something] so that [goal].”
3. Use stories to prioritize features.

Template Sources

Jira and Trello include templates for writing user stories.
Forgot Password?

Narraitives

Definition

Storytelling techniques to describe user experiences and emotional journeys.

When to Use

Use narratives to create relatable stories that convey user experiences.

How to Perform

1. Use insights from research to create a story.
2. Describe a user's journey with emotions and actions.
3. Use the narrative to empathize and guide designs.

Template Sources

Miro and Milanote have narrative storytelling templates for UX.
Forgot Password?

Persona

Definition

A fictional representation of a user archetype based on research to inform design decisions.

When to Use

Create personas to represent user archetypes, guiding design decisions and empathizing with the target audience.

How to Perform

1. Analyze user data to find common patterns.
2. Develop a fictional character that embodies these traits.
3. Use the persona to guide design decisions.

Template Sources

UXPressia, Figma, and Adobe XD offer customizable persona templates.
Forgot Password?

Stakeholder interviews

Definition

Talking to stakeholders to gather requirements, expectations, and constraints for the project.

When to Use

Conduct stakeholder interviews at the start of a project to understand business goals and priorities.

How to Perform

1. Define objectives and prepare questions.
2. Schedule and conduct interviews with stakeholders.
3. Summarize key insights and prioritize them in the design process.

Template Sources

Miro and Lucidchart provide templates for stakeholder interview frameworks.
Forgot Password?

Customer feedback

Definition

Collecting input from users about their experiences to understand their satisfaction and pain points.

When to Use

Use customer feedback to gain insight into users' likes, dislikes, and improvement suggestions.

How to Perform

1. Define the objective and target audience.
2. Write clear, unbiased questions.
3. Choose a survey platform.
4. Distribute the survey to the audience.
5. Analyze responses to identify trends.

Template Sources

Customer feedback platforms like Qualtrics and SurveyMonkey have customizable templates.
Forgot Password?

Contextual inquiry

Definition

Observing users and asking questions in their environment to understand their workflows and challenges.

When to Use

Use contextual inquiry to observe and understand users in the context of their environment.

How to Perform

1. Schedule a session in the user’s environment.
2. Observe them using the product, asking questions as needed.
3. Document findings and analyze for improvement areas.

Template Sources

Nielsen Norman Group and Usertesting.com offer templates for contextual inquiries.
Forgot Password?

Analytics reviews

Definition

Evaluating data from tools like Google Analytics to learn about user behavior on digital platforms.

When to Use

Conduct an analytics review when you want to understand user behaviors on your platform.

How to Perform

1. Identify the key metrics to review.
2. Access your analytics platform and collect data.
3. Interpret data insights to inform decisions.

Template Sources

Built-in templates in platforms like Google Analytics and Amplitude.
Forgot Password?

Context mapping

Definition

Visualizing the user’s context, including factors that influence their experience, to understand their ecosystem.

When to Use

Use context mapping to visualize external factors impacting the user experience.

How to Perform

1. Identify the key elements affecting the user.
2. Create a map that places users in the center with factors around them.
3. Use the map to identify influential factors for product design.

Template Sources

Miro and Mural offer context mapping templates.
Forgot Password?

Metrics analysis

Definition

Reviewing quantitative data (e.g., KPIs) to understand product performance and user behavior.

When to Use

Reviewing quantitative data (e.g., KPIs) to understand product performance and user behavior.

How to Perform

1. Identify relevant metrics (e.g., conversion rate).
2. Use analytics tools to gather data.
3. Analyze data trends and correlate findings to user experience.

Template Sources

Reviewing quantitative data (e.g., KPIs) to understand product performance and user behavior.
Forgot Password?

User Interviews

Definition

One-on-one conversations with users to understand their needs, behaviors, and preferences.

When to Use

Use interviews to gather deep insights into user motivations, preferences, and pain points.

How to Perform

1. Define interview goals and prepare open-ended questions.
2. Recruit participants who represent your target audience.
3. Conduct interviews, asking follow-up questions for clarity.
4. Analyze responses for themes.

Template Sources

Airtable and HubSpot offer user interview templates.
Forgot Password?

Diary Studies

Definition

Users document their experiences over time, revealing insights into their habits and interactions with a product.

When to Use

Diary studies work well for understanding long-term or habitual user behaviors.

How to Perform

1. Decide the duration and frequency for users to record entries.
2. Give users a structured format to log their experiences.
3. Collect entries and analyze them to find patterns.

Template Sources

UX Templates and Dovetail offer templates and tools for diary studies.
Forgot Password?

Surveys

Definition

Surveys gather quantitative or qualitative data from a large group of users via a structured set of questions.

When to Use

Use surveys when you need quantitative data or quick feedback from a large group.

How to Perform

1. Define the objective and target audience.
2. Write clear, unbiased questions.
3. Choose a survey platform.
4. Distribute the survey to the audience.
5. Analyze responses to identify trends.

Template Sources

Google Forms, Typeform, and SurveyMonkey offer templates for various survey types.
Forgot Password?